In this post, I will cover the origins of UTM tracking or link tracking, the benefits of adding UTM to your URLs, the various UTM parameters and how you can easily do this using Google UTM builder.Ĭampaign tracking is commonly used in offline and online advertising to track the success of marketing campaigns like email tracking or ppc ads.Ī UTM parameter is a kind of like a tag on the URL. The Google URL builder is an immensely useful tool for any digital marketer. The Google URL builder recently migrated to the Campaign URL Builder and became a part of Google Analytics.
And what’s more, he has even included a downloadable excel file to quickly add tracking to hundreds of URLs.Ī Complete Guide to The New Google URL Builder
#Utm tag builder how to#
Prateek has made the URL builder even easier to understand by visually listing step by step how to use the URL builder. Prateek is a strategic digital marketing genius who enjoys delivering value by finding and creating growth opportunities for startups, brands and companies to grow. Our friend Prateek, from has kindly provided some extra special guest content with a complete guide to the new Google URL builder. This week we have something a little different.